Chloé has unveiled its eyewear campaign for Spring/Summer 2026, encapsulating the essence that admirers of the French brand have come to love. Envision a laid-back, sun-kissed aesthetic imbued with a hint of vintage charm. This campaign carries forward the easygoing spirit apparent in the label’s ready-to-wear ranges, all under the creative guidance of Chemena Kamali, who embodies a free-spirited approach.
The latest eyewear collection emphasizes comfort and spontaneity. Eschewing bold, extravagant designs, the frames favor gentler contours enriched with subtle retro influences. Each piece evokes the feel of a carefree afternoon by the beach or an impromptu summer excursion.
Leading the collection are three standout styles. The Judy frame showcases a slender acetate pilot silhouette that strikes a perfect balance between polished and relaxed. Accentuated with delicate metal details, the design elevates the look without veering into formality, making it versatile enough to pair with both flowing dresses and casual denim outfits.
The Holly frame introduces a touch of nostalgia with its soft cat-eye shape, complemented by striking metal temples that provide structure. This playful silhouette retains Chloé’s hallmark elegance.
Among the trio, the Uma style stands out as the most suitable for the runway. First showcased in the brand’s Summer 2026 show, this frame boasts a sleek retro metallurgic structure with gradient lenses and a polished upper bar. The outcome is a pair of sunglasses that seamlessly merges retro inspiration with contemporary sophistication.
The campaign visuals perfectly embody the collection’s essence. Set against dreamy coastal vistas, models are depicted with carefree, tousled hair, oversized disc earrings, and cozy knitwear in soft pastels.
The overall ambiance is reminiscent of a golden hour by the ocean—casual, warm, and effortlessly chic.
