Dakota Johnson is embarking on a fresh journey in the fashion world. The actress has officially launched her collaboration with Calvin Klein through the brand’s Spring 2026 campaign, embodying the quintessential essence of the well-known label: easygoing, self-assured, and subtly alluring.
Captured by Gordon von Steiner, the campaign emphasizes minimalism and comfort, two hallmarks that have consistently characterized Calvin Klein’s aesthetic. The visuals showcase Johnson in a variety of simple ensembles that highlight the brand’s newest underwear and denim collections, presented in a manner that feels authentic rather than overly refined.
A key highlight of the campaign features Johnson in Calvin Klein’s Ultralight and Icon Cotton Modal underwear. These designs are crafted to deliver a barely-there sensation, offering gentle support and an elegant fit without sacrificing everyday ease. She also dons the Perfectly Fit Ultralight Bra, which incorporates innovative supportive technology while retaining the light feel that Calvin Klein underwear is celebrated for.
Denim plays a significant role within this collection. In multiple campaign images, Johnson models a selection of relaxed, casual jeans that resonate with the brand’s iconic American style. The Baggy Jean provides a comfortable silhouette, while the Archive High Rise Slim Jean introduces a hint of ‘90s nostalgia with its tailored design. Adding to the denim range is the Relaxed Trucker jacket, which lends a casual and classic touch.
The campaign radiates an intentionally intimate vibe. Rather than elaborate backdrops or extravagant styling, the emphasis remains firmly on Johnson and the garments themselves, evoking the tranquility of everyday moments at home, where comfort and confidence take center stage.
Johnson shared insights regarding the campaign’s vision, highlighting how wearing Calvin Klein pieces brings an instant sense of belonging. She believes the campaign captures the essence of freedom and self-assurance that comes with being true to oneself.
