Abby Champion shines in a sun-kissed campaign for Tommy Hilfiger’s Spring 2026 collection. Reuniting with Patrick Schwarzenegger, the vibe exudes effortless sophistication, merging the elegance of Palm Beach with a contemporary flair.
Captured by Lachlan Bailey, this campaign resembles a never-ending chic garden gathering. With manicured greenery, striped lounge chairs, and a classic Cadillac that looks like it could star in a film, the aesthetic marries traditional American style with a gentle light and easygoing atmosphere.
Abby navigates the scene with grace. One of her standout outfits features a classic beige trench over a striped knit top and denim, exuding a sense of ease yet purposeful styling. The trench provides structure, the stripes pay homage to Tommy’s legacy, and denim brings a grounded feel—an outfit that’s not only stylish but also practical for everyday wear.
At the poolside, she transforms into a striking orange dress characterized by its textured fabric. The vibrant tone is eye-catching yet tasteful, and the gently structured fabric offers a hint of sporty charm. It fits perfectly while allowing for movement and pairs beautifully with subtle accessories and a sun-kissed glow, embodying confidence without looking overdone. Campaign dresses that are equally wearable and photogenic are a personal favorite of mine, and this one strikes that ideal balance.
Patrick complements her style in sharp shirts, fitted trousers, and a laid-back blue button-down teamed with relaxed shorts, creating a look that feels polished yet comfortable.
Additionally, the campaign features icons such as Lionel Richie, Iman, and MGK, artfully connecting different generations to reflect Tommy’s continuously evolving narrative.
With Spring 2026 on the horizon, we couldn’t be more excited.
For more glimpses of Abby, check out her previous role in
Tommy Hilfiger’s denim campaign.
