Some moments stand out amidst the various marketing efforts.
Victoria’s Secret has unveiled its VS Signature 2026 campaign, signaling a bold return to an amplified presence. It’s all about making a statement—bigger, bolder, and more vibrant than before.
At the forefront of this revival are the iconic Candice Swanepoel and Adriana Lima.
Indeed, the Angels are making their triumphant comeback.
Captured by photographer Carlijn Jacobs, the photoshoot features a chic yet playful studio setup. Rather than ornate backdrops, the emphasis is on scale—oversized letters spelling “Victoria’s Secret” serve as striking pieces of art, transforming the brand’s name into a theatrical backdrop. The models interact with these props, climbing, posing, and resigning ownership to them. The approach is visually rich and polished, yet remains inviting.
Central to the collection is the revamped T-shirt wireless bra, which is far from an understated option. The brand’s logo is prominently displayed across the band and straps, projecting a sporty confidence rather than a subtlety. Crafted for comfort, the bra features memory foam cups that contour naturally, soft cotton blends for breathability, and flexible stretch that moves with you.
And let’s talk about the styling.
Malina Joseph Gilchrist elevates the aesthetic beyond conventional lingerie styles. Bras are paired with sharp mini skirts, tailored cropped jackets, and elegant boots. The overall look feels meticulously curated rather than orchestrated—more akin to a runway display than a standard catalog shoot.
The diverse cast adds layers to the campaign. Alongside Candice and Adriana, models such as Abby Champion, Anok Yai, Devyn Garcia, Imaan Hammam, and Paloma Elsesser contribute their unique vibes. Each model poses distinctively, allowing for individuality that enhances the campaign’s appeal.
Candice embodies a relaxed, sun-drenched vibe, while Adriana brings the commanding charisma that established her as a defining face of the brand. Together, they create a connection between Victoria’s Secret’s storied past and the promising new chapter ahead.
The intent is unmistakable: logos are back in style. Confidence is on full display. Victoria’s Secret is ready to reclaim its visibility.
It’s a blend of nostalgia and modernity, executed with clear purpose.
