SHUSHU/TONG has officially launched its Spring/Summer 2026 campaign, delivering a poignant message with care. Named “As long as I’m beautiful, I’m alive,” the visuals build upon the collection that debuted at Shanghai Fashion Week, turning raw emotion into a tangible presence within the frames.
Captured by Marili Andre, the campaign unfolds like a collection of dynamic stills. The models are depicted in moments of twist, lean, and pause, suspended between movement and stillness. This is not mere display of fragility; rather, it reinterprets beauty as an inherent strength, capable of enduring challenges rather than evading them. Andre’s perspective highlights this tension with poses that seem spontaneous and even a touch vulnerable.
The garments subtly weave the narrative. Black lace dresses might initially seem delicate, but they maintain a sturdy form as the wearer moves. The juxtaposition of sheer panels and precise tailoring with vibrant bursts of color forms a harmonious contrast without clamor. Soft pastels gently blur the outlines, while shadows dance across the fabric, hinting at an environment that is alive and shifting.
Accessories complement the collection, with YVMIN jewelry adding a sculptural brilliance to the looks, creating moments of strength that stand out against the gentleness of lace and chiffon. The styling remains understated; each element is thoughtfully positioned to highlight motion, rhythm, and the concept of femininity as a dynamic force rather than a mere embellishment.
Drawing inspiration from Agnès Varda’s film Cléo From 5 to 7, the campaign embraces reflective introspection. It redefines beauty not as an act of performance, but as a tangible presence. Through the direction of Marili Andre, SHUSHU/TONG’s SS26 narrative transitions from the focus on a single image to an exploration of existence—feminine, resilient, and inherently powerful.
