In Vogue Scandinavia’s October/November edition, Suvi Riggs Koponen immerses herself in a realm of Nordic enchantment, sharing the spotlight with the cherished Moomins. Featuring the lens of photographer Jesse Laitinen and the styling finesse of Sanna Silander, the editorial beautifully weaves childhood memories through the prism of contemporary fashion and Scandinavian artistry.
Set against the enchanting backdrop of Moominworld, the narrative unfolds like a dreamy fairytale, where vibrant woods, charming pastel homes, and fanciful elements fuse together, creating a link between youthful imagination and high fashion. One of the highlights of the editorial captures Suvi in a delicate navy knitted gown adorned with vibrant crimson feathers, poised among intricately hand-painted miniature houses hanging from trees, perfectly encapsulating a moment of whimsical fantasy.
In another striking scene, Suvi poses alongside the iconic Moomin against a soft blue cottage, the beloved character’s soft contours contrasting with Suvi’s chic styling. This juxtaposition results in a visual experience that is both reminiscent and forward-thinking—an homage to the timeless legacy of Tove Jansson’s beloved figures, marking their 80th anniversary this year.
Since their inception in 1945, the Moomins have solidified their place in Nordic culture while evolving into a global sensation through various forms of media, including literature, film, and collaborative design projects. Today, the family-owned brand continues to resonate with themes of warmth, creativity, and enduring appeal—qualities that align seamlessly with Vogue Scandinavia’s perspective on narrating stories through fashion.
With hairstyling by Linda Lehto and makeup artistry by Ninni Nummela, Suvi’s ethereal look brings the story to life—illustrating that fashion can unveil enchantment in the most unexpected settings.
