The Spring 2026 campaign by Jimmy Choo unfolds in a realm that balances a dreamlike quality with stark reality, creating a powerful juxtaposition that elevates its appeal. Named Les Fleurs, the new campaign for women embraces an aesthetic that is both romantic and anchored, embodying softness and confidence in equal measure without succumbing to monotony.
Featuring model Kiki Willems, the visuals are crafted by photographer Quentin de Briey and stylist Jane How, with the iconic Barbican Estate of London providing a fitting backdrop. The setting’s concrete structures, tiled paths, and bold architectural features create an intriguing contrast, countered by dramatic floral arrangements that introduce a touch of softness. These oversized flowers bloom against the rigid lines, reflecting the collection’s interplay of strength and fragility.
Willems navigates her surroundings effortlessly, donning outfits that feel purposefully selected rather than overly intricate. The color scheme incorporates gentle pastels, lively mint, soft denim hues, and richer, glossy shades that evoke the ambiance of twilight rather than bright daylight. This subtle contradiction contributes to the edge of the campaign.
As anticipated, the footwear plays a pivotal role. The SUNNY trainer and FAIZ pump showcase bespoke patterned lace, adding a romantic twist to familiar silhouettes. The MIMMI slingback, highlighted by a corsage feature, subtly nods to the floral theme without teetering into kitsch. For those who prefer more rugged designs, the BIKER boot returns, exuding utilitarian confidence, while the new IVY loafer offers a polished look that’s perfect for everyday wear beyond the runway.
Accessories further enhance the narrative, showcasing innovative textural contrasts. The pastel BAR holdall brings a structured freshness, while suede items like the SCARLETT pump and CINCH bag are adorned with a trompe l’oeil denim design, adding a modern and slightly unexpected twist.
Inspired by peonies from Creative Director Sandra Choi’s garden in Somerset and first unveiled during the Spring 2026 Milan Fashion Week, Les Fleurs encapsulates Jimmy Choo’s vision of contemporary femininity. It embodies romance without excess softness and practicality without sacrificing whimsy. This campaign resonates equally on the vibrant city streets and in one’s most imaginative dreams.
