Red Bull has positioned itself at the intersection of creativity across technology, sports, music, and has established Red Bull Sound Select to serve as a platform for discovering and promoting emerging talent. This November, they unveiled the 30 Days in LA initiative, providing fans an opportunity to enjoy performances from over 70 artists in various locations throughout LA over the month. To celebrate the success of this initiative, RBSS has collaborated with artists to launch a limited-edition clothing collection featuring distinctive streetwear pieces, modeled by the very artists they’ve showcased, and designed by Sydney Romantics and OFFICIAL GALLERY.
The Capsule Collection includes:
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Garrett Leight California Optical from Los Angeles, modeled by Rene Contreras of Viva Presents
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Brooklyn Circus from New York, modeled by Cakes Da Killa
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Jugrnaut from Chicago, modeled by Kweku Collins
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Nomad // Screvvface from Toronto, modeled by Tasha the Amazon
The collection aims to bridge the gap between fashion and music, a concept many artists have embraced in 2016.
“Red Bull Sound Select Presents: 30 Days in LA thrives on celebrating the individuals we collaborate with—both in LA and expanding into countries like Sweden and Australia. We are excited about this collection as it allows us to connect with fantastic brands from our network. Featuring artists like Sampa the Great, Kweku Collins, Cakes da Killa, Tasha the Amazon, and Cherrie adds to the significance of this union. The convergence of fashion and music grows stronger every day, and we hope this initiative furthers that connection.” –Stephen Canfield, Program Director of Red Bull Sound Select
