Gracie Abrams has redefined the concept of everyday beauty. The talented singer-songwriter has been announced as the face of Hourglass Cosmetics’ Summer 2025 campaign, captured through the lens of esteemed photographer Ben Hassett.
The campaign, titled “Any Time, Any Place, Any Wear,” portrays Gracie navigating the various moments of her day—from the gentle glow of the morning to a stylish night out. The looks highlight naturally elegant makeup, featuring Hourglass essentials like the Vanish Airbrush Concealer and Veil Hydrating Skin Tint, alongside the introduction of the new Illusion Priming Moisturizer.
In her remarks, Gracie emphasized that both her musical creations and makeup choices reflect a dedication to authenticity. “When I create a song, I focus entirely on being true to myself. Beauty follows the same idea—I’m not here to mask who I am,” she stated. “Hourglass provides me with products that empower me to feel genuine and confident, regardless of my location or the time of day.”
The campaign’s delicate, glowing visuals resonate with Gracie’s subtle yet captivating presence, showcasing that effortless beauty is eternally fashionable.
