MAC Cosmetics Makes Its Grand Entrance into Sephora — Chappell Roan Unleashes a 90s Supermodel Lip Look
When it comes to an impactful debut, MAC Cosmetics has certainly captured attention with their entry into Sephora.
The renowned beauty brand is set to grace Sephora locations starting March 2. To celebrate this milestone, MAC has enlisted its latest global ambassador, Chappell Roan, to feature in a campaign that expertly blends nostalgia with a modern twist. Quite frankly, the glam is on point.
Captured by Richard Burbridge, the campaign includes rising stars Gabbriette and Quenlin Blackwell. The premise is both elegant and effective: each influencer appears almost bare-faced before transitioning into an eye-catching glam spectacle. It’s a swift journey from understated to bold, perfectly encapsulating the MAC ethos.
The video kicks off with Roan proclaiming, “MAC is culture.” Blackwell chimes in with, “MAC is for everyone,” and Gabbriette concludes with, “MAC is sensation.” It’s dramatic, moody, and perfectly paired with the haunting tones of Portishead’s “Teardrop.” The synergy is undeniable.
Now, let’s dive into the makeup.
Chappell Roan’s 90s Lip Revival
Makeup artist Andrew Dahling embraced the distinctive 90s MAC vibe for Roan’s look in the Sephora campaign, resulting in a surprisingly subtle yet effective glam.
In lieu of her typical vibrant color choices, Roan showcases a sculpted two-tone lip reminiscent of classic supermodel aesthetics.
Upper lip: Lip Pencil in Auburn combined with Lipstick in Marrakesh
Lower lip: Lip Pencil in Stripdown with Lipstick in Taupe
The outcome? A warm, multi-dimensional, slightly overlined look that beautifully frames her eyes while evoking a sultry, editorial vibe. This look is both timeless and refreshing.
For those who have observed Roan’s evolution on the red carpet — particularly her daring attire at the 2026 Grammys — you’ll recognize this campaign highlights a different facet of her beauty repertoire. The Grammys featured her in striking, skin-exposing designs, but here, the emphasis is on a dramatic lip and captivating gaze. She effortlessly transitions from high-fashion muse to a nostalgic 90s icon.
On a personal note, I appreciate this change. It’s striking without being over the top.
Gabbriette and Quenlin Blackwell’s Soft-Glaze Glam
Makeup artist Lilly Keys curated equally striking looks for Gabbriette and Blackwell, utilizing MAC’s beloved neutral shades.
- Lip Pencil in Greige
- Lipstick in Fleshpot
- Lipglass in Accolade
The result is an effortlessly chic nude that still captivates. It’s the epitome of model-off-duty, yet with a refined edge.
- Lip Pencil in Chestnut
- Lipstick in Whirl
- Lipglass in Clear
The combination of Chestnut and Whirl serves as a masterclass in rich, brown-toned 90s glamour. When gloss is added, it feels effortlessly updated. MAC clearly knows how to strike the right chords with this launch.
The Significance of MAC’s Sephora Move
Historically, MAC has resonated with backstage artists, drag performers, beauty innovators, and supermodels. Now, by stepping into Sephora more prominently, it signals a vital cultural reset for the brand.
Global Creative Director Nicola Formichetti articulated it well: MAC’s shift from minimalist to maximalist reflects its core essence. It represents freedom, diversity, and unapologetic expression.
Roan, who was appointed as the brand’s ambassador in December (following Doja Cat’s addition in September), expressed that collaborating with MAC feels like a fulfilling culmination of her journey. This energy resonates throughout the campaign, giving it an authentic feel rather than a forced one.
It’s refreshing to encounter a beauty launch that doesn’t seem to chase fleeting trends. Rather, MAC embraces its rich legacy, tapping into the 90s lip, the bold eyeliner, and transformational beauty moments.
And with Roan at the forefront? The initiative feels culturally relevant, rather than simply nostalgic.
March 2 can’t come soon enough.
