LISA has formally become a part of the Nike family through a unique announcement that reflects her personal flair. The BLACKPINK rapper and globally recognized solo artist unveiled her multi-year partnership with the brand during her time in Paris, sporting a pair of Air Max 95s that conveyed a message beyond words.
Instead of selecting a traditional performance sneaker, LISA opted for the Air Max 95, a model deeply embedded in street culture and the underground music scene. The bulky footwear, featuring its tiered upper and visible Air cushioning, contributed a boldness and character to her ensemble. This decision clearly indicates that the collaboration transcends mere athletic wear; it embodies identity, heritage, and self-expression.
The choice held significant meaning for her. Long before signing brand endorsements or attending high-profile events, LISA was a trainee in Bangkok who diligently saved her pocket money to purchase her inaugural pair of Nike Dunk Highs. To her, sneakers were not just footwear; they were a vital part of her identity, even during financially challenging times. That same relentless drive continues to inspire her today.
Her current routine mirrors this philosophy. Juggling rigorous choreography practices, studio recordings, and Pilates sessions, LISA views movement as both a discipline and a source of stability. She has expressed the importance of staying both energized and grounded, leveraging physical strength to enhance her creative clarity.
With Nike, LISA introduces a keen streetwear vibe to the lineup, seamlessly merging performance-focused apparel with individual style. The Air Max 95 moment in Paris represented a significant milestone, encapsulating her journey from saving for sneakers to becoming a prominent figure for a leading global sportswear brand. For her supporters, the underlying message is clear: Wear what inspires you and embrace your true self.
