Grace Van Patten and Jackson White are taking the romantic energy they exude on-screen into Calvin Klein’s newest Valentine’s Day initiative. This real-life couple, known for their roles in Hulu’s Tell Me Lies, are the faces of the brand’s latest Our Calvins campaign, which emphasizes intimacy, comfort, and contemporary simplicity.
Captured and directed by Zora Sicher, the campaign showcases scenes in a sunny Brooklyn residence, offering a personal, almost voyeuristic glimpse. Instead of posed shots, the campaign embraces spontaneous moments—showing the duo cooking, relaxing, showering, and snuggling up, all while adorned in Calvin Klein’s exclusive Valentine’s line.
The styling approach remains minimalistic yet assertive. Grace models the women’s Icon Cotton Modal Unlined Bralette, paired seamlessly with coordinating briefs that sit softly against the skin. The ensemble prioritizes relaxation over sophistication, accentuating a sense of comfort and intimacy. In contrast, Jackson dons the men’s Icon Cotton Stretch underwear, matched with white ribbed tank tops and worn denim, crafting a look that feels both approachable and genuine.
Several items proudly present a revamped CK emblem design, which is subtle yet distinctive upon closer inspection. The Cotton Poplin Shirt and Brief, available in a limited-edition pink striped pattern, add a fun but restrained nod to Valentine’s Day, avoiding any overt novelty. The hues gently contrast the predominantly neutral tones of white, denim blue, and natural skin tones.
A key element of the campaign’s success lies in its effortless quality. Sicher and her team fostered a natural flow for the couple throughout each setting, allowing genuine expressions to inform the photography. The outcome is a series of visuals that feel more like a tender snapshot of a shared morning rather than conventional advertising.
With Our Calvins, Calvin Klein embraces genuine connection, which is perfectly conveyed by Grace Van Patten and Jackson White. The campaign radiates intimacy, calmness, and an undeniable bond, marking one of the brand’s most heartfelt Valentine’s celebrations to date.
