The talent clearly runs in the family, and it undoubtedly shows.
Heidi Klum, aged 52, has partnered with her strikingly similar daughter, Leni Klum, who is 21, for a captivating campaign with Intimissimi, and the outcome is delightful in pink.
In the campaign images, Heidi exudes bold glamour in a vibrant pink lace ensemble that includes a balconette bra with structured cups, adorned with delicate floral lace over sheer fabric. The playful matching bikini bottoms complete the contemporary look. The rich pink hue contrasts beautifully with her sun-kissed complexion, while the detailed lace reflects the exquisite charm of Italian lingerie. The overall effect is sophisticated, alluring, and perfectly aligns with a woman who significantly influenced lingerie marketing in the ’90s and 2000s.
Conversely, Leni adopts a gentler approach, sporting a soft pink corset top with understated boning that flatters her waist, complemented by matching bottoms detailed with a subtle cherry print. The overall vibe is both sweet and stylish. The corset shape feels trendy, while the pastel tone adds a touch of youthfulness and romance.
In various shots, both women appear together, nearly identical in their coordinating lace outfits. In other moments, Heidi is seen solo in a bold pink lace bodysuit that accentuates her silhouette, showcasing that confidence only deepens with age. Their flowing, glossy hair and radiant makeup emphasize the lingerie without overwhelming the overall look.
What stands out most is the harmony throughout the campaign. It doesn’t feel contrived or superficial—it’s a celebration of two generations, offering distinct interpretations of pink lace while maintaining a unified aesthetic.
Ultimately, this campaign reinforces the idea that impeccable style, much like self-assurance, is indeed something that can be inherited.
