This season, Cultnaked is embracing romance while maintaining its signature humor. The Ukrainian partywear brand has launched its Valentine’s collection, titled The One With The Bigger Heart, a playful nod to both love and self-assurance. The campaign embodies a flirty, daring, and refreshingly wearable aesthetic.
Established by Mary Furtas, Cultnaked has gained recognition for crafting garments that are not only visually appealing but also comfortable to wear. This Valentine’s collection adheres to that principle, combining alluring lace with functional elements and sustainable materials designed to endure beyond February 14.
Instead of reinventing its iconic silhouettes, the collection refreshes them. Lace strategically graces body-hugging dresses and tailored sets, imparting a gentle touch. Many skirts feature the brand’s notable built-in shorts, a thoughtful touch that facilitates movement for dancing, walking, and enjoying late-night outings. The pieces prioritize motion over restriction.
Accessories take center stage this season. The beloved Snap Clutch returns, reimagined in a rich Valentine’s red that exudes luxury rather than novelty. It serves as both a bold statement piece and a practical accessory, seamlessly complementing the lace-driven ensembles in the collection.
Mary Furtas herself models the collection, making an appearance in the campaign. This choice feels fitting as she personifies the Cultnaked woman—confident, playful, and unapologetically authentic. This essence has attracted high-profile fans including Hailey Bieber, Beyoncé, Kendall Jenner, Ariana Grande, Doechii, and Olivia Rodrigo to the brand.
Although this collection is designed with Valentine’s Day in mind, its charm extends far beyond just one occasion. These are versatile pieces crafted with intention, ready to be worn repeatedly well after the holiday celebrations have ended.
