As JISOO steps into 2026, she finds herself at a crossroads of international pop culture and American fashion, taking the lead in Tommy Hilfiger’s Lunar New Year 2026 capsule prior to its official launch. Vogue Hong Kong has chosen the Blackpink sensation as its digital cover model for January 2026, showcasing the collection through an impeccably styled editorial that emphasizes Modern Prep aesthetics.
On the cover, JISOO sports a leather baseball jacket layered over a streamlined twill mini shirt dress. The addition of knee-high boots enhances the overall silhouette, embodying a sense of confidence rather than nostalgia. While it stays true to the classic Tommy Hilfiger essence, the look advances the brand’s signature style. Traditional preppy elements are presented with a minimalistic flair, allowing the cut and materials to shine.
This thematic approach continues throughout the Lunar New Year capsule. The designs exhibit a blend of clean lines and controlled colors, alongside restrained heritage inspirations. JISOO’s outfits put emphasis on structure and comfort, highlighting her connection to the brand. “The timeless preppy silhouette is exactly why I love Tommy Hilfiger,” she remarks, reflecting the collection’s purpose rather than overshadowing it.
Another standout ensemble underscores the nautical theme within the capsule. JISOO is seen in an ivory quilted jacket layered over a red-and-white striped knit polo, complete with a black pleated mini skirt and classic loafers. The color palette subtly encapsulates Lunar New Year traditions without leaning into overt thematic representations. While red features, it is harmoniously balanced with white and black, resulting in a modern and versatile look.
Tommy Hilfiger incorporates knot motifs across the capsule, symbolizing connection and reunion. These elements are not merely decorative but are seamlessly integrated into the garment designs and graphics. The outcome feels purposeful and practical, emphasizing the possibility of repeated styling rather than a one-off appearance.
In the editorial’s behind-the-scenes story, photographer Yoon Ji Yong captures the essence, guided by fashion director Iemi Chu. Stylist Choi Ja Young curates each ensemble with meticulous attention, while hair by Lee Seon Yeong and makeup by Hwang Hui Jung achieve a clean and sophisticated finish. The production team cultivates a calm and minimalist environment, allowing JISOO’s presence and the clothing to narrate their own story.
The Vogue Hong Kong cover presents the Lunar New Year 2026 capsule as more than just a seasonal offering. It positions the collection as a seamless continuation of Tommy Hilfiger’s Modern Prep journey, rooted in tradition but aligned with contemporary aesthetics. With JISOO leading the campaign, it resonates with a global audience appreciative of clarity, poise, and timeless designs reimagined with intention.
