Hailey Bieber is taking center stage for Valentine’s Day 2026 as the brand ambassador for Victoria’s Secret’s latest promotion, named A Very VS Valentine’s. Unveiled on January 7, the campaign infuses modern romance with a stylish twist, merging soft fabrics with lively details that are ideal for any festive occasion.
The visuals showcase Bieber in the Heart Chiffon Unlined Bralette accompanied by the matching Heart Chiffon Bikini Panty. The ensemble is airy, transparent, and finely crafted, adorned with subtle heart motifs that add just the right amount of flirtation without being overbearing. Its relaxed fit emphasizes both comfort and charm, making it lingerie meant to be worn and enjoyed rather than merely admired.
Additionally, the campaign introduces inviting options such as the Glazed Satin Heart Short Pajama Set. With its silky material and easygoing silhouette, it’s perfectly suited for intimate Valentine’s gatherings or a cozy night with friends. For a more romantic flair, Victoria’s Secret features the Very Sexy Euphoric and Very Sexy Blush Eau de Parfums, adding another layer of allure to the overall Valentine’s spirit.
Along with models Isabeli Fontana, Maty Fall Diba, and Alexis Carrington, Bieber shines as the standout figure, exuding a serene confidence throughout the imagery. The campaign presents a soft, romantic, and contemporary feel, showcasing lingerie, sleepwear, and beauty selections that cater to every interpretation of Valentine’s Day.
