Whenever SKIMS unveils a new product line, you can anticipate a headline-grabbing celebrity to lead the charge. This time around? It’s Kylie Jenner.
The beauty industry titan shines in SKIMS’ newest campaign, highlighting the launch of the “Everyday Cotton” collection—which is exactly as its name suggests: refined essentials that prioritize both comfort and aesthetics.
Captured by renowned fashion photographer Mert Alas, the campaign embraces simplicity. Jenner showcases refined, streamlined designs, specifically featuring the Triangle Bralette and its coordinating Thong in gentle, neutral shades such as “Cocoa Heather,” “Light Heather Grey,” and “Snow.” The subdued color scheme is versatile, wearable, and perfectly aligns with SKIMS’ hallmark understated style.
And the fit? That’s where the enchantment lies.
Jenner models the triangle bralette, characterized by its slender straps and softly sculpted cups that provide gentle support while ensuring comfort. The cotton fabric embraces the body without clinging too tightly, offering a barely-there sensation. When paired with the matching thong, the result is a sleek, uncomplicated look—free of embellishments and superfluous details. Just straightforward, body-hugging basics that feel deliberately crafted.
“Participating in the Everyday Cotton campaign was a joy,” Jenner expressed in a press statement. “Cotton is such an essential fabric for daily wear, and this collection truly captures that essence. The bras and underwear are incredibly soft, stretchy, and comfortable. The fit is exceptional—precisely what one expects from SKIMS.”
Kim Kardashian mirrored this sentiment, highlighting that this launch is not merely about adding to the basics but enhancing them.
“Your everyday bras and underwear should reflect the same care as everything else in your closet,” she stated. “People don’t need more basics; they deserve better ones. With Everyday Cotton, we reimagined the beloved pieces from SKIMS in the softest premium cotton.”
This new line features 10 distinct styles, all designed from breathable, stretchy cotton crafted for all-day comfort. Envision pieces that are relaxed enough for lounging yet polished enough to feel stylish—even if only you appreciate it.
SKIMS has consistently demonstrated its capacity to transform each launch into a cultural phenomenon—having enlisted everyone from international pop sensations to Hollywood stars. Featuring Kylie Jenner, one of the most photographed figures in fashion, only cements the impact further.
The Everyday Cotton collection is set to launch on February 17 on the SKIMS website. Based on past experiences, it is unlikely to remain in stock for long.
