The spirit of Valentine’s Day has arrived, with TWICE leading the celebration alongside Victoria’s Secret PINK. The popular K-pop group features prominently in the brand’s new “Wink” campaign, a fun and flirty initiative perfectly timed for the romantic season yet designed for wear well beyond February.
Captured against a backdrop of soft pink hues, the campaign exudes a blend of sweetness and confidence. Members of TWICE showcase selections from the vibrant PINK Wink collection, which emphasizes comfortable fits with a touch of flirtation. A highlight piece is the Wink Plunge Bra, known for its smooth, supportive design and subtle lift that combines practicality with charm.
In one ensemble, a member is seen wearing a red plunge bra layered beneath a black cherry-print cami, complemented by relaxed black PINK sweatpants styled low at the waist. The outfit strikes a balance between casual comfort and fashionable flair, incorporating lingerie elements into laid-back wear. The vibrant red injects a festive tone, while the cherry motifs bring a sense of playful femininity.
Another outfit features a soft pink cherry-print bra paired with a matching top, elegantly styled with a cozy pink jacket draped casually over the shoulders. This look maintains a delicate vibe, characterized by thin straps, subtle structure, and a flattering neckline, ensuring it remains light and accessible. The loose waves of the hair and fresh, minimal makeup allow the outfits to take center stage.
The PINK Wink collection seamlessly merges functionality with flirtatious fun, presenting bras and intimates that are easy to wear while embracing the joy of Valentine’s Day attire. With TWICE representing the campaign, the underlying message is unmistakable: this celebration is about confidence, comfort, and honoring every facet of love—be it romantic, platonic, or self-love.
Following a year filled with global achievements, TWICE enters 2026 exuding effortless confidence. The Victoria’s Secret PINK campaign appears to reflect their modern and dynamic personality, making the Wink collection a must-see this season.
