This Spring Summer 2026, Miss Sixty embraces a fantastical vision, showcasing a new campaign captured by Gabriel Moses that exudes drama, defiance, and an unapologetic embrace of femininity. Leading the charge is Bella Hadid, envisioned as a contemporary royal, navigating a landscape that merges the elegance of old European aesthetics with a bold, modern flair.
The imagery exudes a theatrical quality while remaining relatable. Hadid is adorned in Miss Sixty’s signature low-rise jeans, artfully distressed and intentionally rugged, hanging low on the hips for a casual, worn-in look. These denim pieces are paired with soft pink leather accents and intricate ribbon embellishments, striking a balance between romantic softness and edgy toughness. While denim forms the core of the collection, it’s infused with a spirit of rebellion, steering clear of nostalgic undertones.
Several outfits push the boundaries of femininity, where gentle textures collide with harsher details. Shades of pale pink and faded blue contrast with deeper hues, while ribbons and leather introduce an exhilarating tension to traditional garment shapes. The styling is deliberately chaotic, suggesting that true beauty lies in the refusal to conform to perfection.
Drawing influence from figures like Marie Antoinette and stories like The Princess and the Pea, the campaign places Hadid in a setting of stacked mattresses, which Miss Sixty dubs a “Rococo wasteland.” Rather than portraying fragility, she exudes confidence and authority. This interpretation of royalty is vibrant, adventurous, and fully attuned to her own strength.
With the launch of SS26, Miss Sixty advances its renaissance by reinventing classic denim for a contemporary audience. The outcome is youthful, expressive, and audacious, reaffirming that femininity and rebellion can gracefully coexist.
